Automation W+R GmbH (hereinafter also referred to as “we” or “us”) respects your right to data protection and hereby provides transparent information about the collection, processing, and use of your personal data on our website www.automationwr.de.

The use of our website is generally possible without providing personal data. Where personal data is collected (e.g., name, email address, address), this is always done on a voluntary basis, wherever possible.

The processing of your data is carried out in accordance with the General Data Protection Regulation (GDPR, EU Regulation 2016/679) and the new Federal Data Protection Act (BDSG-neu).

Controller

Automation W+R GmbH
Messerschmittstr. 7
80992 Munich
Email: info@automationwr.de

A data protection officer has not been appointed. If you have any questions about data protection or wish to exercise your rights, you can contact us at any time.

General Data Processing

Each time our website is accessed, data is automatically stored in log files on our server. This includes:

• Browser type and version
• Operating system
• Referrer URL (the website you came from)
• Accessed subpages
• Date and time of access
• IP address (anonymized for analysis purposes)
• Internet service provider

This data is processed exclusively to ensure the operation of the website, fix errors, and improve our services. The data is not combined with personal data from other sources.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest: website security and optimization)
Storage period: 7 days (log files), then anonymized for statistical purposes.

Contact Forms and Brochure Requests

If you fill out forms on our website for contact purposes, service requests, or brochure requests, the following data is collected:

• Name
• Email address
• If applicable: company, address, or telephone number
• Message text or requested information

Purpose of processing: Handling your request, sending information materials, or providing services.
Legal basis: Art. 6(1)(b) GDPR (pre-contractual measures) or Art. 6(1)(a) GDPR (consent for additional voluntary information).
Recipients: Internal departments only (processing under Art. 28 GDPR).
Storage period: Personal data from contact, service, or brochure requests is deleted once the purpose has been fulfilled, unless statutory retention obligations require longer storage.

Newsletter (Brevo)

We use Brevo (formerly Sendinblue) to send our newsletter.

Data collected:

• Email address
• Optional: first name and last name for personalization

Purpose: Sending information about products, services, and events.
Legal basis: Art. 6(1)(a) GDPR (consent).
Processor: Brevo; a data processing agreement pursuant to Art. 28 GDPR is in place.
Storage period: As long as you are subscribed to the newsletter or until deletion after unsubscribing.

Unsubscribing: Every newsletter contains an unsubscribe option. Alternatively, you may email us at info@automationwr.de. Data will be deleted within 48 hours.

Cookies and Tracking

Cookies

Our website uses cookies to facilitate usage and maintain functionality.

• Necessary cookies: required for the operation of the website
• Statistics and marketing cookies: only with consent (e.g., Google Analytics)

You can restrict or refuse the storage of cookies at any time via your browser settings. Some functionalities of the website may then be limited.

Google Analytics and Google Tag Manager

We use Google Analytics via Google Tag Manager to analyze the use of our website anonymously and improve our services. Your IP address is shortened before storage (IP anonymization), preventing direct identification.

Cookies for Google Analytics are only set after you give your consent. You may withdraw your consent at any time or delete cookies via your browser.

Data is processed on Google servers in the EU or in third countries such as the USA. Transfers are based on Standard Contractual Clauses. No combination with other personal data takes place.

Legal basis: Art. 6(1)(a) GDPR (consent).

Routine Deletion and Blocking

Personal data is stored only as long as necessary for the stated purpose or as required by law. Afterward, it is deleted or blocked.

Data Subject Rights

Under the GDPR, you have the following rights:

• Right of access (Art. 15 GDPR)
• Right to rectification (Art. 16 GDPR)
• Right to erasure (Art. 17 GDPR)
• Right to restriction of processing (Art. 18 GDPR)
• Right to data portability (Art. 20 GDPR)
• Right to object (Art. 21 GDPR)
• Right to withdraw consent at any time

Right to lodge a complaint: You may contact the competent supervisory authority.

Competent authority:
Bavarian Data Protection Authority (BayLDA)
Promenade 18, 91522 Ansbach
Email: poststelle@lda.bayern.de

Changes to This Privacy Policy

We may amend this privacy policy to reflect legal changes or modifications to our website. The current version is available on our website. If significant changes are made, we will inform you via newsletter or other communication channels.

Status December 2025